Fashion consultant company stays at Times Square South.

The Doneger Group Renews at 463 Seventh Avenue

By Gus Delaporte 9/20 2:00pm

The Doneger Group has signed a 13-year renewal for 47,570 square feet on floors two and three at the Outerwear Building at 463 Seventh AvenueThe Commercial Observer has learned.

The tenant, a provider of brand intelligence for the fashion industry, will pay rent starting in the high-$30s per square foot, according to data from CompStak. Landlord Arsenal Company is asking between $38 and $42 per square foot for available space on the eighth, 11th and 13 floors, according to listings with landlord broker Adams & Company.

463 7th_2Long a stronghold for the fashion and apparel industries, the neighborhood surrounding 463 Seventh Avenue has slowly been experiencing the creep of creative tenants spilling over from Midtown South. Despite the changing demographics, the landlord is staying true to the area’s core industry. Earlier this year, Bernardo Fashions signed a six-year, 11,000-square-foot renewal for its space at the building.

Built in 1925, the 22-story Midtown building boasts retail and office tenants such as New York Presbyterian HospitalAndrew’s Coffee Shop and FedEx.

Founded in 1946, The Doneger Group provides a number of service offerings, including business intelligence, fashion direction and retail coverage. In addition to the company’s New York location, The Doneger Group’s Directives West Division operates out of Los Angeles.

Leasing agent David Levy of Adams & Company did not return requests seeking comment.